The World Congress on Snow and Mountain Tourism is an initiative of Andorra’s 7 Communes, the Government of Andorra, and the World Tourism Organization, aimed at setting up a permanent discussion forum on the development and sustainability of tourism in mountain areas. It is held every two years and is organized by each Commune in rotation.

ATTA's Regional Manager Europe & Oceania, Céline Fortin, will be moderating the panel discussion on Innovative Experience on March 24 at 11:15am. The session is about new consumer trends, focusing on health and well-being, nature and community-based tourism, looking at the latest innovations to adapt with this ever changing market, especially relevant to mountain destinations.

 The speakers sharing their expertise on Céline’s panel will be:

• Michel Durrieu, CEO, Huttopia (France)
• Betim Budzaku, CEO, Andorra Turisme
• Pierre-François Adam, Innovation-Foresight and Entrepreneurship Manager, Cluster Montagne (France)