5-7 March 2024
ITB Berlin
Come and meet ATTA's Global Team at ITB 2024!
© ITB Berlin
The Adventure Travel Trade Association (ATTA) team is back at ITB Berlin and is looking forward to meeting its partners and colleagues and introducing themselves to new ones. The team is represented by its membership and business development teams and in addition to delivering its annual AdventureConnect education and networking event, can be found at the ATTA stand - Hall 4.1/Stand 220
Interested to join as a member? Or your destination is on the rise of adventure travel demand and you would like to engage more with this global community? Schedule a meeting with the ATTA team below and clicking the 'message' link under their name - we are here and we look forward to seeing you.
Global Team Attending
The ATTA Team is looking forward to being at ITB Berlin and meeting with the industry. If you would like to request a meeting with one of us, please click the 'message' link under the person you would like to contact.
ITB Berlin Discount for ATTA Members
The Adventure Travel Trade Association and ITB Berlin are excited to present a special ticket offer for ATTA Members at ITB Berlin 2024.
Details of the discount for ATTA members include:
- Reduced Ticket Price: Secure your spot at ITB Berlin 2024 with a special ticket price of only 53€, a significant discount from the standard rates of 60€ (early bird until 14 January) or 75€ (regular price).
- Trade Visitor Permanent Ticket (3 days): Immerse yourself in the ultimate ITB Berlin experience with a three-day Trade Visitor Permanent Ticket. This pass not only grants you access to the event but also includes a personal profile on ITBxplore, unlocking a world of networking opportunities, appointment scheduling, and access to livestreams.
Click here to secure your ATTA discount for ITB Berlin 2024!
© ITB Berlin
ITB Berlin 2024
AdventureConnect
Starting at 5pm on Wednesday, 6 March at Green Stage, Hall 3.1
Join us at ITB Berlin 2024, the world's largest travel trade show, for our annual AdventureConnect educational and networking gathering.
While we know that Travel and Tourism can be a tool for Sustainable Economic Development, we will address the question of whether this also applies in times of crisis. In an era of ongoing political unrest, natural disasters, climate change, health epidemics, and war, what role can the tourism sector play in supporting affected destinations to recover and build back sustained economic alternatives? How can destinations, companies and travelers play a key role in sustainable recovery?
Hear from experts with hands-on practical experience from around the world, showcasing how travel makes the world a better place for all of us and how lessons from these case studies can be applied in the future. Following the panel discussion, the AdventureConnect will transition to casual networking while enjoying beverages and light hors d’oeuvres, provided by this year’s destination partner - Brazil and industry partner - WeTravel
ATTA Speaks at:
Adventure Travel Leads the Way with Sustainability Practices that Benefit Climate and Communities
Christina Beckmann & Gabriella Stowell
Wednesday, 6 March @ 13:50 - 14:15
ITB Lighthouse Stage in Hall 4.1b – Adventure Travel ∙ Responsible Tourism
Join us to learn how experience providers are making sustainability and climate action a core component of their offering. Leaders from ATTA and our community with hands on knowledge will share how they are integrating climate action into their sustainability practices, including examples and practical solutions on the sustainable travel journey. The panel will be attended by:
- Christina Beckmann, Head of Tomorrow’s Air program at ATTA
- Eric Chamberlain, Head of Destination Development at Kimkim
- Neil Brinckerhoff, Sustainability Program Director at CAS Trips
- Gabriella Stowell, Vice President, Regional Development at ATTA
Adventure Travel
ATTA believes adventure is for everybody—anyone, at any age, with any ability—and that it means something different to every traveler.
For some, it may be a walking food tour with a local chef in Latin America. For others, it might be a short hike in a new city close to home or a long-distance trek on the other side of the world. Some call themselves adventurers, and others don’t.
The way we see it, an adventure is an experience that involves the combination of nature, culture, and physical activity.
Solutions
Learn more about our Solutions
Bring The Adventure To You
ATTA works with governments, tourism agencies, and tour operators and suppliers around the world to leverage tourism dollars for meaningful change.
Explore ATTA Solutions and connect with us to plan your destination's engagement.
Events
Learn more about ATTA's events
ATTA’s events bring together leading travel professionals from all over the world, allowing a thriving community of thousands of adventure travel professionals to gather, network, learn, grow and partner.
Discover upcoming events at ATTA and join your adventure community.
Adventure Travel News
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ITB Berlin Member Discount
Register
Are you an ATTA Professional or Business Member? Login to get access to this ITB Berlin discount or learn more about ATTA membership.