7-9 March 2023
ITB - Messe Berlin
Come meet ATTA's Global Team at ITB!
The Adventure Travel Trade Association (ATTA) team is back at ITB Berlin and is looking forward to meeting its partners and colleagues and introducing themselves to new ones. The team is represented by its membership and business development teams and in addition to delivering its popular AdventureConnect education and networking event, can be found at the ATTA stand - Adventure Hall 4.1 Stand #218
Curious about adventure travel? Interested to join as a member? Or your destination is on the rise of adventure travel demand and you would like to engage more with this global community? Schedule a meeting with the ATTA team below and clicking the 'message' link under their name - we are here and we look forward to seeing you.
Global Team Attending
The ATTA Team is looking forward to being at ITB and meeting with the industry. If you would like to request a meeting with one of us, please click the 'message' link under the person you would like to contact.
ATTA Speaks at:
Empowering Travelers by Eliminating Unsustainable Choices
Gergana Nikolova
8 March from 4 - 4.50pm
Green Stage, Hall 3.1
In this provocative session, led by ATTA’s Gergana Nikolova, with participation of ATTA members, you will gain practical and actionable guidance on shifting the narrative and adapting processes to eliminate unsustainable choices from travel products and experiences. Gain insights into best practices, simple and effective tactics applicable for also for micro and small enterprises, and learn about the leaps ahead we can all make when working in clusters on a regional level. The panel will be attended by:
- Ambros Gasser, ASI Reisen & WeDesign Trips CEO
- Ruth Franklin, Secret Paradise Maldives Co-founder
- Dr. Manal Kelig - Great Wonders of Egypt Co-founder
- Juan Lopez - Las Torres Patagonia Sales & Marketing Director
- Danielle Thornton - WHOA travel Co-Founder + Chief Adventurer
Co-Creating Climate Resilience & Climate Responsibility in Destinations
Shannon Stowell
9 March from 2.10 - 2.50pm
Orange Stage, Hall 7.1a,
With the increasing frequency of climate change-related disasters, many sectors, including tourism and humanitarian sectors, are facing untoward challenges - be it building resilience in destinations and providing resources to communities and local governments - but there is obvious resource crunch. The panel, consisting of experts from tourism , development and humanitarian sectors, are exploring possibilities of how they can create a synergy and re-purpose their organizations for co-creating climate resilient and climate responsible destinations. #Climate #Responsibility #Best Practice #Community #Destination Management
E-bikes: what do they change for cycling tourism?
Gustavo Timo
9 March from 5 - 5.30pm
Lighthouse Stage, Hall 4.1
E-bikes play a great role in the boom of cycling in general and Cycling Tourism in particular. Only in Germany, 42% of cycle tourists were using E-bikes in 2021, 10% more than in 2020. E-bikes are a great opportunity! They increase the number of potential users, they open access to the most challenging territories such as mountainous regions for those who would not consider it otherwise, and they enable groups with different capacities to cycle together. How does it impact destinations and cycling tourism products? Are the needs of E-bike users different from other cycling tourists? Join this session to learn more about E-bikes, cycling tourism and the most recent trends on the topic!
AdventureConnect Panels
Adventure Means Business: Sustainable Adventure Travel & Your Bottom Line
Starting at 5pm on Wednesday, 8 March at Green Stage, Hall 3.1
Mira Poling Anselmi, Vice President, Community, ATTA will be shedding light on key insights from the adventure and outdoor travel industry with the ATTA’s latest responsible traveler trends and sustainable event reports.
First, featuring a lively panel discussion between destination representatives, hear practical examples and good practices of working within local communities to progress sustainability and net zero strategies.
Then, ATTA’s CEO Shannon Stowell will lead a lively panel discussion featuring an international tour operator, recognized media and digital solutions representatives who also play vital roles in destinations’ sustainability successes. Learn how they contribute to the big picture, what expectations they have as consumer liaisons and how everyone from local suppliers to destination managers can prepare for changing market expectations and enable sustainability by default to the next wave of adventure travelers.
Adventure Travel
ATTA believes adventure is for everybody—anyone, at any age, with any ability—and that it means something different to every traveler.
For some, it may be a walking food tour with a local chef in Latin America. For others, it might be a short hike in a new city close to home or a long-distance trek on the other side of the world. Some call themselves adventurers, and others don’t.
The way we see it, an adventure is an experience that involves the combination of nature, culture, and physical activity.
Solutions
Learn more about our Solutions
Bring The Adventure To You
ATTA works with governments, tourism agencies, and tour operators and suppliers around the world to leverage tourism dollars for meaningful change.
Explore ATTA Solutions and connect with us to plan your destination's engagement.
Adventure Travel News
Stay up-to-date on more consumer trends, nature and community-based tourism, and innovation happening in the Adventure tourism industry.
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